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reprobaytHannah Montana can carry a tune and, apparently, a billion-dollar corporation. Disney was floundering until it plugged in its tween dream machine, cranking out the bubblegum-pop stars that make young girls scream—and spend, spend, spend.
Interesting article about Tweens, Entertainment, Disney and Money....
Excerpt: But in 2007, Disney’s cable networks, including ESPN and the Disney Channel (a tween powerhouse), were the fastest-growing division in the House of Mouse, boosting the company’s media-division revenue 12 percent over the previous year, to more than $9 billion, and increasing income during the same period by an astonishing 19 percent, to $3.6 billion. (And those numbers don’t include the huge ancillary revenues that the franchises generate in the $2.3 billion consumer-products division.) The Disney Channel has been adding a million viewers a month—every month—for the past five years.
The Disney Channel is probably the greatest teen-star incubator since the N.B.A. stopped drafting high schoolers. It has been No. 1 in prime-time cable ratings among viewers under 18 for the past seven years, and in 2007, it held the top spot among total viewers. Walt Disney Records, which releases the soundtracks for the Disney Channel’s shows, and Hollywood Records, another Disney subsidiary, have become Motowns for minors, and last year, though CD sales were down 20 percent across the music industry, the Disney labels posted a high-single-digit gain over 2006’s figures. And that success—High School Musical was the bestselling CD of 2006; High School Musical 2 and Hannah Montana 2 were both in the top six of 2007—was achieved without any substantial Top 40 radio exposure. Of course, Disney doesn’t really need to go outside the corporation for airplay because Radio Disney is the most popular radio network for tweens, reaching 97 percent of the country’s markets.
Interesting article about Tweens, Entertainment, Disney and Money....
Excerpt: But in 2007, Disney’s cable networks, including ESPN and the Disney Channel (a tween powerhouse), were the fastest-growing division in the House of Mouse, boosting the company’s media-division revenue 12 percent over the previous year, to more than $9 billion, and increasing income during the same period by an astonishing 19 percent, to $3.6 billion. (And those numbers don’t include the huge ancillary revenues that the franchises generate in the $2.3 billion consumer-products division.) The Disney Channel has been adding a million viewers a month—every month—for the past five years.
The Disney Channel is probably the greatest teen-star incubator since the N.B.A. stopped drafting high schoolers. It has been No. 1 in prime-time cable ratings among viewers under 18 for the past seven years, and in 2007, it held the top spot among total viewers. Walt Disney Records, which releases the soundtracks for the Disney Channel’s shows, and Hollywood Records, another Disney subsidiary, have become Motowns for minors, and last year, though CD sales were down 20 percent across the music industry, the Disney labels posted a high-single-digit gain over 2006’s figures. And that success—High School Musical was the bestselling CD of 2006; High School Musical 2 and Hannah Montana 2 were both in the top six of 2007—was achieved without any substantial Top 40 radio exposure. Of course, Disney doesn’t really need to go outside the corporation for airplay because Radio Disney is the most popular radio network for tweens, reaching 97 percent of the country’s markets.
